plus ultra is as pleased as punch to present a solo exhibition by helsinki-based artist jani leinonen. incorporating recent work by an anonymous artist, david humphrey, jani leinonen, liisa lounila, sami lukkarinen, alun williams, and robin winters, leinonen offers an exhibition as experiment set up to explore the conventions of the contemporary new york art market. with artists representing a wide range of name value and career success, he sets up an environment that challenges viewers to participate directly in placing a value on art and on artists.

upon entering the gallery, viewers are faced with seven equal-sized frames fitted with opaque glass. only the artists’ names are visible until the posted amount of money is deposited in the frames’ built-in coin slots, at which point the glass becomes transparent for 15 seconds. at the beginning of the exhibition, the price to view each work is determined by the artist’s position in the art market. after the first day, however, a tally starts, and the prices begin to follow the laws of supply and demand. the most viewed pieces become more expensive; the least viewed become cheaper to view as the exhibition continues.

for more information call joshua stern or ed winkleman at (718) 387-3844 or (917) 972-5881 or visit our website at

jani leinonen

featuring recent work by
david humphrey
jani leinonen
liisa lounila
sami lukkarinen
alun williams
robin winters

october 18 to november 10, 2002
opening reception: friday, october 18, 2002, 7 – 9 pm

Jani Leinonen

October 18 - November 10, 2002
Opens October 18, 7:00 PM - 9:00 PM


Installation view

Jani Leinonen, Installation view, 2002

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